Red Clay Festival:
Business Workshop - Business Storycrafting 101
What’s your story? More importantly, how can you effectively communicate your story to touch others and encourage them to take action? In a business environment, stories are used to inform, educate and inspire. This workshop will deliver the framework and process for crafting the right story that resonates with your audience, anticipates questions and effectively communicates your business's message and mission.
Crafting strong stories is the key to telling better stories, thereby facilitating clearer communication. This is true whether presenting, training, or selling. The better crafted your story, the better your chances of delivering the right message to your audience and achieving your goals. Storycrafting is the process of crafting the right story, for the right audience, at the right time, every time. Storycrafting provides the foundation upon which to construct narratives that support both your purpose and the needs of your target audience, and creates the best possible delivery system for your message: a story.