Assistant Director of Marketing and Communications
Landmark Christian School, a private school south of Atlanta, is seeking a highly energized marketing leader with digital marketing finesse and excellent verbal and written communication skills, a designer’s eye and hands, one with an understanding of online user behavior and analytics, search engine optimization (SEO) experience, search engine marketing (SEM) expertise, and lead nurturing ability to contribute to and implement strategic digital marketing campaigns from concept to execution. The Assistant Director of Marketing and Communications reports to the Director of Marketing and Communications.
The Assistant Director of Marketing and Communications is passionate about marketing strategy and execution and teams with the Director of Marketing and Communications meeting the demands of a fast-paced, service-based office helping to best communicate the school’s mission and value proposition to all constituents at the highest level of excellence and scrutiny. The Assistant contributes to developing and implementing the strategic marketing plan increasing brand awareness, driving enrollment, attracting donors, as well as creating, leading, and project management of content and media across multiple channels including social media, public relations, website, organic and inorganic search from conception to distribution. The Assistant helps define and uphold the Brand Standards and Guidelines of Landmark Christian School. This position requires an expert in creative and technical writing, social media, and marketing skills along with day-to-day working knowledge of graphic design, photography and videography.
Presentation of Responsibilities
The Assistant Director bridges the technical components of website and online management with creative marketing aspects generating the most effective Admission and Advancement campaigns and assuring a highly visible and captivating online presence for all aspects of Landmark Christian. The Assistant Director has a thorough understanding of inbound marketing techniques for private schools and effectively utilizes the web and the Landmark website as a sensitive and highly effective marketing tool. The Assistant Director assists in planning and executing MARCOM components including brand management, SEO/SEM, Advancement and Admission campaigns, lead nurturing, email communications, and takes the lead in social media. The ability to define, understand and respond to target audiences, and to generate quality traffic leading to conversions (inquiries, applications, donors) is an expected competency in our successful marketing efforts.
Content Writer and Editor - Communications Expert
Excellent written, verbal, and editing skills are a must. On a daily basis this communications expert curates copy, photographic and videographic content that masterfully articulates the mission, vision, and core values of Landmark Christian and contributes to communications and representation of the Landmark brand across departments. They develop and utilize keywords and messaging in weekly blogging/vlogging, online and print magazines, social media outlets, school review websites, and relevant platforms to greatly enhance the overall quality of online presence, emphasizing our brand, improving campaign results, and driving successful SEO efforts. The role includes collaborations within the MARCOM team, across departments, and to those we serve daily within and outside of the Landmark community.
Social Media Expert
The Assistant Director manages and measures effectiveness of all Landmark social media platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube by curating and publishing unique content and photography/videography, and utilizing specialized apps for social media outlets and incorporating best practices that increase targeted followers and stimulate interaction, sharing, and engagement - a true influencer. The Assistant builds and maintains a team of social media contributors and helps write and uphold social media usage policy.
Analyst and Strategist
The Assistant Director is a strategic thinker and understands user behavior, information architecture, and analytics. This scholar revels in the data generated by analytics tools, determines ROI and explains how to improve marketing performance and enhance digital marketing efforts.
A designer’s eye and hand is a must for the Assistant Director. The Assistant contributes to the various creatives (ads, social media, infographics, brochures, videos, photos, and other marketing materials) by generating text and graphics that capture users’ attention and engagement, and evoke the desired user response. They lead social media accounts with design and content equally and masterfully represented. A proficient knowledge of design programs (Adobe and Microsoft Suites and social media editing apps) is necessary.
As curator of content, the Assistant Director seeks daily photographic and videographic opportunities, takes or directs the shoots, edits for digital publication and maintains an organized photography and videography database. Adobe Lightroom and Adobe Premiere Pro, as well as social media editing apps, are used daily.
The Assistant Director works with contracted SEO vendors and Google Keyword Planner in creating and utilizing keyword lists and implementing a plan for ongoing search engine optimization. The Assistant continues research to remain knowledgeable of frequently changing Google algorithms.
Strong analytical, organizational, project and time management skills
Highly detail oriented with ability to effectively multi-task in a fast-paced, highly productive office with the highest standards of excellence
Ability to independently and quickly learn new technologies and skills through online research and self-study, and work through challenges
Ability to work independently and collaboratively, manage competing and changing demands, and meet timelines
Excellent creative and technical writing, and verbal communication skills
Strong graphic design, photography, and videography skills and experience with Adobe Suite including Photoshop, InDesign, Lightroom, Premiere Pro, Google Docs, and Microsoft Suite Products, as well as social media editing apps
Highly customer service focused with ability to effectively work with the customer under short timelines and highest expectations
Ability to effectively represent Landmark Christian School at internal and external events
3+ years of digital marketing or closely related role with a strong history of meeting or exceeding goals
Demonstrated success and knowledge in social media marketing
Proficiency in Adobe Creative Suite and Microsoft Suite products, having strong graphic design and videography/photography and editing skills
Solid understanding of all relevant and changing social media platforms, paid and organic digital marketing tools, SEO, SEM, PPC, and content marketing
Demonstrated ability to develop, implement, and analyze marketing strategies
3+ years in a creative and technical writing role
Bachelor’s Degree in marketing, communications, graphic design, social media, advertising, or related studies
The successful candidate will be a Christian, who has a commitment to Christian education, and whose daily walk with Christ is evident in all they do
Please submit a cover letter, resumé, digital portfolio, and references to Paula Dobbs, Director of Marketing and Communications, email@example.com.